ESTUDO DE CASO: SUSTENTABILIDADE DO BANCO REAL

Abstract

For some time, the Banco Real has invested in suitability, because it realized the importance of this question to the society. To carry out this work, a bibliographic research was made by the Banco Real about the practices of suitability, through the Report of Suitability in 2005 and 2006, with collection of information of the actions carried out and also its results. The results of the research will be presented in several projects carried out by the Banco Real, which show in each action the type of the return obtained during 2005 and 2006. We can conclude that the return obtained is relevant, because beyond the financial benefits conceived by the Program “Amigo Real”, it also has the question of the good image of the Company in the face of the market, due to its posture. Another big benefit conquered by the adoption of the suitability was the introduction of a system of environmental administration in the home office of the own Bank, in São Paulo, so the Banco Real was contemplated with the ISO 14001.