Health Education Program: A Pharmaceutical Perspective

Resumo

Concern for effective therapies and procedures to improve patients' quality of life and adherence to the treatment has led some pharmaceutical companies to invest in educational programs. Since in the literature there are still few studies related to preventive and therapeutic education (mainly private ones), it is imperative that the overall care of this individual be performed. Studies have shown that the quality of life of these patients can be modified through their attitude, responses and action, of the professionals involved, caregivers and health policies, so that they have the possibility to develop abilities, skills and choices. Pharmaceutical industries are trying to innovate in this area, using health professionals (including pharmacists) who specialize in the orientation of each disease and its treatment. The education programs are developed based on methodologies, techniques of approach and the concept of humanized care, with a simple, clear, objective and accessible language. This way, pharmaceutical care as health instructors enables the patient to the correct use of the prescribed medicines, which may reduce their adverse effects and increase their effectiveness, creating adherence to the treatment and better quality of life.