STUDY OF CASE: PARTNERSHIP COOXUPÉ/NESPRESSO IN THE MINING SAVANNAH

Abstract

This study aimed to examine the partnership between the Swiss Company Nespresso and the Cooxupé Cooperative for the production of specialty coffee in the cerrado savannah, where the ones cooperated Cooxupé are the providers of these cafes. There were applied questionnaires for some producers with objectives question to evaluate to assess the difficulties in producing specialty coffee, to meet social demands, today almost mandatory when referring to products of high quality, is, generally know what you think of this partnership between the Cooperative Cooxupé and Nespresso. A search of bibliographic data was also used for reasons of this study. The results showed that the partnership was accepted by the producers, this partnership must be maintained and enhanced and that it should clarify the producers of the importance of investing in the environment. It can be verified that this work comes to be for the improvement of the partnership among the two companies involved in the study, and to conclude that the partnership was well accepts for the suppliers, could be perfected every year...