AN AVALUATION OF THE OPPORTUNITY COST CONCEPT IN RETAIL: THE CASE OF A CONSTRUCTION GEAR STORE
DOI:
https://doi.org/10.3738/nucleus.v5i2.81Keywords:
Conceito de custo de oportunidade, decisão de preço de venda, decisão de investimento.Abstract
The objective of this research was to identify if the construction gear store manager is applying opportunity costs concepts and in which way these concepts are being utilized. Therefore, it was evaluated the utilization of investment opportunity cost concept. Through literature review and study case, it was concluded that opportunity cost concept has been applied by enterprise manager, although in non-structured way. During the study procedures, it was observed that the concept of sale decision price is the most predominant for an enterprise because through this concept, it can analyze what is the investment, where enterprise invests in training, functionaries’ skills, technology and in machinery.
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2008-11-27
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À revista se reserva o direito de efetuar, nos originais, alterações de ordem normativa, ortográfica e gramatical, com vistas a manter o padrão culto da língua, respeitando, porém, o estilo dos autores. A provas finais não serão obrigatoriamente enviadas aos autores. Os trabalhos publicados passam a ser propriedade da revista. As opiniões emitidas pelos autores dos artigos são de sua exclusiva responsabilidade.How to Cite
AN AVALUATION OF THE OPPORTUNITY COST CONCEPT IN RETAIL: THE CASE OF A CONSTRUCTION GEAR STORE. (2008). Nucleus, 5(2). https://doi.org/10.3738/nucleus.v5i2.81
